I know that design is more than how good something looks, it’s how it makes you feel. Makes you act. It's those brainstorms that spark big ideas that create design development that inspires and creates a product that just looks really REALLY great.

And with this, things I create are: web designs, UX/UI, UX and brand research, brand strategy, identities, guidelines, and collateral.

Are you ready? Let’s do this.


CHECK OUT ALL MY WORK HERE  / DROP ME AN EMAIL HERE

SELECTED WORKS

00-4
03-5
02-5
04-4
05-6
06-2
workflow

BRIEF / We begin by gathering your project requirements and objectives, to understand the scope, timeline, and budget constraints and what key deliverables and success metrics are required.

RESEARCH AND STRATEGY / Then I will conduct market research to understand the target audience, competitors, and industry trends, along with surveys, interviews and in some cases user testing. Through analysis of this data, we can understand the user's needs and pain points and develop a strategic plan based on positioning, messaging, and user experience goals.

DESIGN / At this stage, I begin to explore initial ideas and concepts through wireframes, so we can begin to visualise the layout and functionality of the product. Additionally and when required exploration of the visual identity begins, including branding elements, colour and type that align with the project objectives and user needs.

TEST / Here is the time we can look to conduct usability testing to evaluate the effectiveness and efficiency of the design and identify and address any issues through iteration and refinement. Other assets across branding or any other collateral will be quality-assured to ensure everything meets our initial requirements.

DEFINE / I will finalise design elements based on any testing feedback and ensure consistency across all design components, including layouts, graphics, and interactions, validate design decisions against project goals and user requirements and document all specs, features, and functionalities through brand guidelines.

HANDOVER / All documentation and assets will be presented to you and any relevant teams and of course, I will provide ongoing support and maintenance as needed post-launch if you ever need anything. I'm here ( :

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